STRENGTHS
* Loyal customer base
* Having own brand seat and bags means they benefit from low costs and have bully contact with the factory.
* Great management, K aren and Julie work very well unitedly and have known each other for years, back when they employ to work for B totallyy.
* The location is an advantage given the affluent residents
* As it is independently owned they canister be flexible with running(a) times and dont have to ask license to do anything.
* Thy cater to an older customer (40+) as hostile to the other stores that provide more for the (20-40)
* In the middle of all the other shops so easy to get to
WEAKNESSES-
* Small space
* fragile image in comparison to other shops on highstreet
* beneath average marketing attempts
* Visual merchandising makes the store looking for like its always on sale.
* Some of the shoes are very dated and almost look like you essential to have them prescribed to wear them
* Weak brands
* Behind on technology and have only just managed to get onto kind networking.
* Window displays are not attractive or welcoming
OPPORTUNITIES
* possibly bring in new brands and swap for some animate ones
* Potential to attract a new customer by having a demographic of slightly younger customers (35+)
* Add complimentary services such as personal styling
* Create a website and have more in store events to get customers along, similarly hand out leaflets.
* Aging population with good pensions
* not all the retailers have as many shoes
* Affluent customers can afford the bands they choose to stock
THREATS
* Their biggest threat is a shop called Anya which has agent clothes and is very fashion forward
* There is always a threat of a new competitor opening a store
* If they loss a particular brand, someone with more buy power in the area might beat them to it
* some other stores can take customers and provide similar items but they will...If you want to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment