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Monday 25 February 2013

z wing marketing plan

Z-Wing Marketing Plan
Executive Summary
For the past 18 months, the Z-Wing Company has been develop a Customer Relations Management system that lead focus on customer needs, consolidating customer related selective information and re-engineering processes in the areas of sales, marketplaceing, customer services and support services. This system is intend to manage effective relationships with the customer. Z-Wing is focusing on three areas to roost ahead of the market and their closest competitor Janssen whom has recently captured 47% of the market.
1.Upgrade existing range of large commercial jets to sway more than passengers between major global hubs.
2.Introduce a small, long haul jet that forget provide fast-breaking point to point travel between distant destinations.
3. mercantile aviation support services market worth more than $3 trillion over next 20 years, with revenues substantially more than that for the in the raw aircraft market.
Z-Wing looked at other factors which include increase use of the radio receiver technology by allowing passengers to use their time-on batting order optimally by accessing secured company intranets, email and internet with the use of laptops and personal digital assistance.
More than 91% of the 25,000 flights will carry additional passengers.

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Over 48% of the flights were judged to involve international destinations. The most important factor was the success of the use of wireless technology for the passengers during their flights.
After a thorough evaluation of dapple psychoanalysis, marketing strategy, financials and controls, Team D proposes to implement a new customer relationship management system designed specifically to focus on customer needs.
Situation Analysis
Situation analysis section of a marketing plan describes an overview of market conditions with divers(a) product competition and distribution trends. Situation analysis is involve for any organization to assess where it is and where it wants to go. Z-Wing desires to capture higher market share...If you want to get a full essay, order it on our website: Ordercustompaper.com



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