Chrysi Sengstock
Benedictine University
full-page Foods Case Study
all in all Foods was once a lone local instinctive supermarket in Austin, Texas in 1980. Fast forward to 2010 and it now is a caller-up that operates 289 stores in three countries. Natural and organic foods were once a novelty item that major grocery chain stores did not feel were a profitable item. Whole Foods has changed not only consumers view towards these products, but also the way that consumers range for these items.
While growing the caller, John Mackey, Whole Foods CEO had to overcome strategic obstacles that would have made other companies close their doors. Mackey had a vision for his company as wellspring as a set of the companys snapper values that he stayed true to when making any strategic decisions for the company. The vision, mission and core values for Whole Foods are the roadmap to the triumph the company has seen thus far.
We first start with the vision for the company. Mackey requireed Whole Foods to have an international presence and to be cognize as the store to go to for the highest quality of products that were produced either by nature or organically. (Thompson, Peteraf, Gamble, & Strickland III, 2012, p.
C-6) In addition to that, Mackey wanted Whole Foods to set the gold start standard in the natural/organic foods industry. Not only did he want his stores to be the best, but he wanted to genuinely help quite a little eat better. The mission for Whole Foods is, Whole Foods, Whole People, Whole Planet. (Thompson et al., 2012, p. C-6)
This vision, while seemingly simple, says volumes. I appreciate the concision of the words as well as play on the name of the company. What I like somewhat the vision is that it describes what the company is really about and what their beliefs are. In six words, investors or consumers pull in what the company is about. What I dont like about the statement is that it does not tell me where the company is headed or what the...If you want to get a full essay, order it on our website: Ordercustompaper.com
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