Marketing

Edward Fox Jr
American Intercontinental University
Unit 2 DB
MKTG205
18 November 2012
What is the stupefy of consumer buyer behavior and how does it work in the certain world? Buyer behavior is when the needs of individuals, groups and organizations are cerebrate on. If a person called a marketer can send the consumer buyer behavior, he or she will put themselves in a better position to target products and services towards them. at that place are six steps that are usually associated with the model of buyer behavior. They are Problem Recognition, Information Search, military rating of Alternatives, get Decision, grease ones palms, and Post Purchase Evaluation.
Problem recognition is were you might natter a commercial for a burger and now realize you whitethorn be hungry .Information search is where your left searching for the resolution like where was that place again thinking of a doggerel or asking a friend. Evaluation of alternatives hits on the buyers wants or does not want. This is when the buyer is left with choices to think of that certain device phrase. Purchase decision is when a person is deciding on what to do about buying alternative which includes product, package, store, and method of purchase. Purchase is the process of when the buyer makes the payment transaction.



Post Purchase Evaluation is the process where the buyer if he or she is satisfied or dissatisfied with his or hers purchase.
in that location are many influencing buyer behavior grammatical constituents but the one I chose is called the Personal Factor. This factor has covers a wide range from age to gender from run for to where you live. You could buy a product for a lot of power reason. Take for instance the cereal Cheerios from General Mills Corporation. There may be some seniors or peoples with high cholesterol that may buy this cereal based on the catchword IT HELPS LOWER CHOLESTEROL. Since General Mills Promotes reading plenty may buy just to support reading. There are lots of personnel reasons...If you want to get a secure essay, order it on our website: Ordercustompaper.com



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