Marketing Research

1.0 Introduction

LHR Marine is a company specialised in the submit of marine equipments and safety products. However, for the purpose of this assignment, we impart restrict ourselves to the foodstuffing strategy, marketing mix and market orientation. Our approach is to look at how these aforementioned principles argon practised by LHR marine and right away follow it up with their academic underpinnings and then compare what the academicians put one over theorized about those topics with what LHR Marine is practicing. Based on the above exercise, we will discuss the extent to which LHR Marine is applying the Principles stated above and desist with how this principles can be integrated by LHR Marine for the level best benefits to be derived.


2.0 Marketing Strategy and marketing mix principles

check to Doyle and Stern (2011) strategy is a set of decisions taken by oversight on how the business will allocate resources and hand sustainable competitiveness in its chosen markets.
This presupposes that the success of a business is highly dependent on how it can training a comprehensive strategy to ensure its product or utility rendered meet the needs of its current and potential customers.





harmonise to Doyle and Stern (2011) marketing mix is the set of marketing decisions that management make to implement it positioning strategy and achieve its objectives. These shoot popularly been termed the 4Ps namely product, price, promotion and place.
According to Kotler et al. (2005) service industries have additional 3Ps in addition to the traditional 4Ps that is people, physical environment and process.






2.1 Application of marketing strategy and mix principle

A product is anything that is offered to a market for the attention acquisition, use or consumption and that might forgather a want or need.(Kotler et al. 2005)

Service are products that consist of activities, benefits or satisfaction that are essentially...If you want to model a full essay, order it on our website: Ordercustompaper.com



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