By Thibault Fruh lv4
Question 1 :
Nestle SA , know for this famous sweets and chocolates totally around the word, want to get by a part of the chocolate premium market. In accompaniment the society want to occasion this first « luxury » mark of chocolate beca drop despite this actual sucess, Nestle dont have a hight quality chocolate brand . This idea was already use by Nestle with Nespresso and it was a big success, so we groundwork assume that the compagny know how to prepare a good merchandising plan. Nevertheless lets analyse this new strategy with aid of the 4Ps of trade mix. The new brand, Maison Cailler already have a good spirit in Switzerland so the launch of the new product : « a customizable chocolate » should be easier. The main advantages of this product are that the client can look at this favorite tastes, it can also choose the type of cocoa ( black, with milk or white chocolate), and also create its own chocolates with, why not, customizable messages. Moreover all these chocolates are premium quality, with the Swiss label. This product seems to be exalted to create a luxury home chocolate market, because handle Nespresso it can adapt to consumer needs and return a attribute of quality . The price strategy consist to start with a price of 20 francs a box.
In fact Freixe state : « The big
objective is to make it sustainable, make it something which will enter into outgo habits and which will not be just a one-off ». That is to interpret propose a reasonable price, relatively inexpensive, in mark that people spoil more often. This strategy consist to create a consumption habit among clients to build loyalty. The place strategy, alike(p) in Nespresso consist essentially on the online store system. Indeed, its a good way for the consumer to see the range of product, customize it and buy it everywhere and at anytime. Moreover temporary stalls in high-traffic locations, or shops in citys downtown will also suspensor to promote the...If you want to get a full essay, clubhouse it on our website: Ordercustompaper.com
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