Term Paper by Jasim

SUBCULTURE IN BANGLADESH AND ITS IMPORTANCE IN MARKETING. 1.0 INTRODUCTION Culture is an extremely broad and encompassing term. It includes what we have learned, our history, values, morals, customs, art, and habit. Marketing takes place deep down a given culture. Marketers should know that experience, history, values, morals, customs, art, habit, etc. vary within a given culture requiring different marketing programs. not everyone in the aforesaid(prenominal) country or society shares the same behavioral pattern of the dominant or main culture. It distinctly indicates that there are subcultures, such as those of northerners, southerners, city-dwellers, the poor, teen agers, elderly, apparitional groups and so on. The identification of a subculture may provide a firm with a segment of a market that it lowlife develop. For example, products have been developed in great quantity for the juvenile subculture, and advertising has been directed to these consumers. Each subculture, like a large culture, has distinctive values, beliefs, and attitudes that the marketer must understand if he is efficaciously to exploit them. It is not always lax to identify differences among subcultures. It is easy to develop mistaken stereotyped notions about subcultures due to the escape of proper knowledge on subcultures.

Marketers are interested in identifying any subculture as a potential market for their products. 1. occupation of the Report Dr. Md. Ashraful Islam Chowdhury, Professor, of Dhaka University, authorized this report in oral, as portion of the course curriculum of Consumer Behavior (M-602). This is an individual assignment, which was assigned by and by a series of class lectures and presentations by the professor. 1.2 line and purpose 1.2.1Problem StatementTo analyze the existing subculture in Bangladesh and take steal marketing strategy to reach them. 1.2.2Objectives of the study Understand the subculture context of Bangladesh signalize different types of subcultures ... If you want to get a full essay, sanctify it on our website: Ordercustompaper.com

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