Case Analysis Starbucks

Question 1: What is Starbucks harvest-tide? Starbucks is the largest javahouse company in the world, with over 17,000 stores in 49 countries, including over 11,000 in the coupled States, nearly 1,000 in Canada and more than 800 in Japan. Starbucks has made a name for itself making and selling burnt umber and specialty drinking chocolate drinks. It has made its biggest impression by becoming the espresso expert and existence educator of how to make the perfect espresso. In addition, Starbucks has reach outed its product line to include packaged and prepared tea as to cater to additional consumers who may non be umber drinkers, also, flavored decaffeinated coffees, other specialty flavor drinks (i.e. Smoothies), and light lunches. However not only has the menu expanded, but also Starbucks has moved to expand internationally and pursue opportunities in to joint ventures with other corporations, such(prenominal) as Pepsi â€" Cola, Kraft Food and others, which have grown to be successful. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastry, snacks, and items such as mugs and tumblers. Question 2. What advantages does McDonalds have in competing with Starbucks for coffee sales?

A contend for the popularity of the McDonalds coffee bar is the convenience of being equal to get breakfast and a premium roast coffee at the same place. Many costumers that would usually go to Starbucks for their daybreak coffee and then to McDonalds for breakfast, can now overfly the extra step and get it all from one place. McDonalds has over 14,000 locations nationwide compared to Starbucks 9,000 locations (Castro, U.S. News, 2009). Although Starbucks is infamous for saturating the coffee market with having a store on every corner approach, McDonalds is probably the one restaurant that can compete in that respect. non only can the costumers get breakfast and coffee in one place, they can get their drinks for... If you want to get a full essay, order it on our website: Ordercustompaper.com

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