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Data accrual plan
There atomic number 18 two modes of data collection used in the schooling case by Kellogg, mainly the primary and secondary data modes. The research was carried out of come up with better slipway and strategies of increasing sales following a decrease in sales by twenty-five percent. The primary data collection methods entailed those where Kellogg had to get indirect contact with customers. Kellogg started by analyzing customer complains aft(prenominal) use of their products. Study revealed that out of every hundred customers, merely two were regular customers who used the good on a daily basis. The company would therefore, on timely basis look their customers views either through questionnaires or through cheek to face interviews. The secondary data collection strategy employed by Kellogg involved indirect analysis of markets. For instance, the company analyzed sales figures and compare market trends with those of competitor firms.
Survey methodology and sample distribution frame
Survey methodology for Kelloggs case was rather light-colored and simple to use. Sampling involves analyzing a subset of individuals.
For instance, Kellogg was able identify that their products lacked popularity since roughly as flakes became soggy of pouring milk on them. Kellogg standardizedwise discovered that some groups preferred it with sugar warm milk. However, when their flakes were nonplus in sugar and hot milk they had a naughtily taste, hence the low sales. The company also conducted analysis on prices in contrast with those of its competitors.
Sample questionnaire for Kellogg
1. How do you compare Kelloggs products to those of other companies?
2. What are the limitations of Kelloggs products?
3. What do you think puke be done to improve the companys products?
4. What improvements would you like to see in Kelloggs products in future?...If you fate to get a full essay, order it on our website: Ordercustompaper.com
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