Excerpted from The Facebook Marketing Book (OReilly Media)
By Dan Zarrella, Alison Zarrella
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To maximize your reappearance on investment (ROI) on Facebook, you want to make real(a) you atomic number 18 prolongting and keeping Page members (formerly called fans). This requires applying some primary search engine optimization (SEO) skills and including keywords in your confine, for both Facebook and boilers suit organic searches, so your Page can be set through the site and on the Internet at large.Organic Search
Facebook Pages are indexed by search engines. Facebook steady has deals with Google and Bing to pull its social nub for a feature called real-time search. Your Page will be visible in search results, provided you charter optimized it correctly, and can even be viewed by people who do not have a Facebook account.Facebook Search
Facebooks internal site search is notoriously picky, but it is getting better. As you might imagine, ranking intumesce in an internal Facebook search is even more important.
soulfulness searching for your brand directly within Facebook knows what she wants and is almost certain to click Like when she reaches your Page.When optimizing your Facebook Page, focus primarily on keywords and content; Facebook adds the nofollow attribute to links, making it difficult to pass on some(prenominal) link power. A good, keyword-rich content strategy should be at the heart of your Page optimization plan, as it will economic aid new users find you and keep old ones coming back. Of course, withal include all the important links to your site so that people who like you on Facebook can easily aviate to your website.
An example of poor internal Facebook search results for the T.J. Maxx brand. |
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