The Water Industry in Hong Kong - Watsons Water

Watsons water (A)Product specify, Customer needs and Buying Process Buying cover can be differentiated into 4 stages: Need acknowledgement -water is important for human being body since close 70% of human body is made by water. - eg. Someone needs to fox water after doing exercise in order to observe his/her body. and evaluation -Customers usually compare one water output with another brands water product onwards make a final decision. -they typically think about the price, quality, and taste of the product. Transaction - Some business companies buy it for their office, and they buy it in large quantity; whereas some individuals buy it for themselves -in B to B, as business companies buy it in large size of quantity, detail amount can be delivered by the suppliers. Usage and maintenance -the bottle of water can be reused, replaced, recycled, or returned to the suppliers. Disposal During the buying process, customers constantly have several needs, either tangible or intangible. Customers for the most part concern about the needs on Monetary, Time (convenient), physiologic, and psychological and Confidence dimensions.

Monetary and Time is the benefit/cost and chance time saving/lost appeared by buying/having the service, Physiological and Psychological are the effects on emotion and wellness during the transaction. ? (B)Major foodstuff segments and differences in product/service attribute between 2 to 3 major competitors [e.g. Bonaque, Vita] i.Major market segments In bottled water industry, water manufacturers are generally having trio target markets: office, retail and household. Hong Kong is a business society. Many great deal work in commercial building nearly alone day, they have no time to boil water in the office. Water manufactures. Besides office, the company also focuses retail and interior(prenominal) market supplies. It provides a wide range size of water, which is takeout and convenient for people with different needs.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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