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SONY BY: Organizational Structure CURRENT Leader digital camera, preserve music, pc The headquartered is in Tokyo 2007, Revenue increased 10.5% increase sales in the electronics and games Cyber-Shot NO.2 digital camera Global Expansion dodging Globalization All the branches in the world share the alike(p) technology and company culture. Localization In operation: localised R&D, procurement, production, distribution and sale In talent: invests the local talents Make overseas R&D center The importance Advantages: - the cycle of R&D shortened - make go against use the talents and capital all of the world - cross-border collaboration International Expansion merchandising: the market share of Sony In China, Sony is the leader in this market Challenges The unremitting price reduction - the brand image - lead to a shortage of capital The image of Sony is too complicated - In India, SPE - In Japan, an electronic company - In U.S., an Entertainment company  study Analysis Strengths Brand image: new and high quality, CCDs Global operations: 204 countries. Sales(2007): US(26.9%), Japan(25.6%),Europe(26.6%). Global producing ability: Japan(50%). Professional design and R&D team. Survey: 30% customers; Technology Weaknesses SG&A expenses.

Operating profits (2007) 69.3% wakeless proceedings. In 2004, Eastman Kodak VS Sony for 10 patents. Not easy to operate. Survey: 24% customers. Opportunities Business reorganization: $1.2 billion and $0.3 billion in 2006 and 2007. confederacy with FIFA (Federation International de Football Association), 2007,8,40,2 Threats Integration of alliances and joint ventures. S-LCD(Samsung) 2004. SONY BMG (Bertelsmann) Cultures and Interest Conflicts. affectionate material prices. $350 (2008). Intense competition. HSBC HSBC ORGANIZATIONAL STRUCTURE CHAIRMAN MD & foreland Credit & Risk Officer DMD & Corp.Devpt.Officer DMD (Corporate Strategy & New... If you want to occupy a full essay, order it on our website: Ordercustompaper.com

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