Change Management

Employment Branding: The Impact of Company Image and Training Ahmed Buholaiqah* [August 2009] * Ahmed Buholaiqah is an undergrad student in the College of Business Administration Honors Program at California State University, Long Beach, CA 90840. This manuscript serves to forgather his Honors Thesis requirement. Address correspondence to Ahmed Buholaiqah: abuholaiqah@gmail.com. Company Image & Training i ACKNOWLEDGEMENTS I would like to thank Dr. Pamela Miles Homer, who assisted me and participated in every horizon of this research study. Without her patience, knowledge, and willingness to devote so much time to me, this thesis would have never been done. Also, I appreciate the professors who offered their classrooms as a source for my sample. Finally, I would like to thank my p bents, family, and friends for assisting me throughout this process. With their motivation, encouragement, and help, I was able to complete the honors program. Company Image & Training 1 EMPLOYMENT branding: THE IMPACT OF COMPANY IMAGE AND TRAINING ABSTRACT Organizations utilize divers(prenominal) methods for employment branding.

Employment branding strategies seek to create an determine that an organization is a great place to work in the minds of employees and the general public. As the importance of employment branding continues to increase, some(prenominal) firms have recently tried offering different readying programs to attract entry-level applicants. An experimental design tests the impact of a mentoring/ raising program and company image on an applicants willingness to accept a job. In addition, the moderating affects of individual motivations (e.g., self-efficacy, achievement-striving, and affective-identity) are explored. Findings indicate that applicants quest a job at a more honored firm (store) desire a teach program, whereas, a benefits only package is preferred by applicants seeking a job at a less prestigious firm (store). Tests of moderation of... If you want to get a mount essay, order it on our website: Ordercustompaper.com

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