Australian Olive Oil Industry Dilemma

Executive Summary The Australian chromatic plantation inventory, over the destruction 5 years, has tripled. Although the domestic chromatic oil colour commercialize is growing, the Australian chromatic oil market share is small. To exacerbate the matter, the valet de chambre wide supply is expected to exceed demand by 2008. The Australian growers have to weigh several options; to exit the olive oil business, to stay with the current successful model of producing ceding back upper end products, or to expand market share. The capital of Massachusetts Consulting Group matrix analysis recommends either growing the market share or exiting this business. When weighing the pros and cons of these options, it became clear that market intricacy was a better solution. The Ansofs model was then utilize to create strategies to improve market share. Finally, to help prioritize fulfill plans, the recommendation circled back to a key marketing concept, fellow feeling the customer needs first. The actions plans include consolidating the Australian growers and then dress cogitate on educating the Australian public on olive oil benefits and how to distinguish the quality of olive oil, to promote the Australian extra virgin olive oils.

The committee would also focus on agricultural innovation to increase efficiency of olive growing and oil production, to help lower the product m nonpareiltary value and grow the consumer base. These actions must take place within one year, to prepare for the imminent olive boom. Situation Analysis Current Background The health benefits of olive oil have long been know and with a growing aging and health-conscious population in Australia, the consumption of olive oil is expected to grow. Italy and Spain are the two largest olive oil producers in the world, and the Australian market imports most of their domestic olive oil demand. There are, however, a few well known specialty producers from Australia, producing the higher quality, extra virgin, olive oil provision to the higher priced niche market. The Australian grower... If you want to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!