Ansoff Matrix

Table of content The executive summary…………………………………………………….. 2 1. History of Ansoff Matrix.………………………………………………… 3 2. Introduction………………………………………………………………. . 3 3. feign Use and the Applicability………………………………………….. 5 3.1 Market Penetration…………………………………………........ 5 3.2 Market suppuration…………………………………………….. 7 3.3 Product Development………………………………………….. .. 7 3.4 Diversification………………………………………………… … 9 4. The Advantages…………………………………………………………… 12 5. The Risks……….……………………………………………………… … 12 6. Conclusion………………………………………………………………… 13 7. References…………………………………………………………………. 14 18. Appendix 8.1 Appendix 1……………………………………………………… 16 8.2 Appendix 2…………………………………………………….. 16 8.3 Appendix 3……………………………………………………… 17 Executive Summary This survey discuss or so the Ansoff Matrix. The matrix contains 4 strategies; 1.Market Penetration exchange more of the same to the same types of people 2.Product Development merchandising advanced products to existing customers 3.

Market Development Selling the existing products to new types of consumer 4.Diversification Selling new products to new consumer In this report each scheme will be discussed on when to implement the strategy, the risk aim of the strategy and the overall conclusion made from the research about the Ansoff matrix. 1.0 History of Ansoff Matrix The Ansoff Matrix was developed by Igor Ansoff. He was called the lead up and Father of Strategic Management. Igor Ansoff was an author of more than 120 publish papers and articles. His research focus in three areas; the invention of environmental turbulence; the contingent success paradigm and real-time strategic management. The Ansoff matrix was created by Igor Ansoff as a marketing tool. It was first published in his article Strategies for Diversification in the Harvard Business Review in 1957. The matrix gives the marketers several options to evolve their business. (Ciper systems competitive... If you want to get a wax essay, order it on our website: Ordercustompaper.com

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