Pepsi Cola Marketing Strategy PEPSI COLA For Pepsi Cola Ltd, trade opportunity analysis is a continual and ongoing process. Pepsi have used the new- product strategy to realise their ambitions to both substantiate their current market position, and reinstate their position as a product innovator. Pepsi wishes to create a clear cola that is coke% natural, low in sodium, caffeine-free, and still maintains the flavour of its original cola. They for enter at call it Pepsi Au Naturel. Pepsi’s hope is to direct in a new era, and to give them a well-defined utility over their rival’s, Coca-Cola.
By following most the sixsome steps of the new-product development process, the company could expect such benefits as: improved teamwork, less re-working, earlier detection of in all probability failure, and higher(prenominal) success rates. (Rix, Peter, 2001, Marketing, A Practical Approach). Stage One: Generating New-Product Ideas The first step for Pepsi Cola to undertake is to generate ideas f...If you want to feel a full essay, order it on our website:
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