Media

ITS MORE FUN IN THE PHILIPPINES : REFLECTION musical theater composition # 1 The Department of Tourism recently launched a new drive to attract tourists to visit our body politic with the telephone line of products of business Its much Fun in the Philippines. The shibboleth employ includes colourful images taken here in the Philippines as a background, a brief description of the image utilise, and the tag line of the slogan at the end. The said campaign does non simply armorial bearing to fount the beautiful places to be seen in our country, but wished to play up what no other destinations net offer, that is the pleasure experience only Filipino people can provide. Despite the controversies and several minus criticisms it drew, I genuinely liked the tag line used. The line was utile because it was simple and relatable, both for the young and adults. It was not average exactly a metre. It was an open invitation to the cosmos to complete the sentence and educe simply why it is indeed more fun in the Philippines. Likewise, I applaud the DOT for coming up with a scheme to involve the public in promoting our countrys tourism. I think creating a venue, specifically displace up a website, for people to create their own versions of the slogan, added greatly in the success of the campaign. The eagerness to contribute produced a pass on of interest photos and amusing versions.

Thus manifesting the creative thinking, humour and wit of the Filipinos, traits we ar wide known for. Although this became a source of mockery and ridicule to some, it dormant pushed us to contem plate the good things only Philippines can o! ffer. I believe this kind of ad campaign close to if not perfectly embodies what media is supposed to be for. The DOT used media as a tool to encourage and allow the public to reestablish and come up with their own versions of the ad. It stimulated the Filipinos creativity in creating a more if not equally interest forms of the slogan as well as reinforced time lag for humanities and aesthetics as one would have to chase for an image...If you emergency to get a full essay, order it on our website: OrderCustomPaper.com

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