Urban Outfitters Continuing Case Study

urban Outfitters Continuing graphic symbol Study: merchandise a business Introduction to Business 08-29-2011 urban Outfitters Continuing Case Study: Marketing a business Explain wherefore Sears or Wal-Mart cannot effectively nominate a trendy counterculture image. Sears and Wal-Mart be both what argon con gradientred to be Big respite Stores. Big Box bloods are cognize for conveying a large amount of items for less because of their talent to buy in bulk and mass produce their accept intersections. When a consumer thinks nigh a Sears or Wal-Mart they will be thinking of the fashionable items purchased by a large bite of consumers, not of items that are considered unique, rare or hard to draw like the items you major power come across at an urban Outfitters. When customers think of a niche chisel in like Urban Outfitters they will be thinking of items that will be circumstantial to that type of store such(prenominal)(prenominal) as a pe culiar(prenominal) type of shirt or hat. Could the big box stores make out merchandise identical to Urban Outfitters? Explain your answer. Stores such as Wal-Mart and Sears both base their products wrap up of a large demographic not a niche group, as niche products would not be financially viable for the companies. street corner companies such as Urban Outfitters sell products that are not as common but in demand. So for example at a store such as Urban Outfitters, their shelves are constantly flipping/moving items to book for new products that will continue to dismay hold of in revenue from the customers that shop specifically for items that go against the norm. Whereas a counterculture product at a big box store efficiency get lost in the waste side callable to the large amount of bulk inventory, not allowing consumers to authentically dress those not so common items at a Sears or Wal-Mart. Sears and Wal-Mart both buy in bulk so they get reduced cost on the items the y purchase to sell, Niche stores such as Urb! an Outfitters do not. Identify at to the lowest degree three reasons why exclusivity is valuable. Exclusivity can be a very(prenominal) powerful...If you want to get a full essay, society it on our website: OrderCustomPaper.com

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