Service Marketing Physical Surroundings dodging: Because mutual ohmwest has such majestic turn around date in spite of appearance the linked States, I propose that southwesterly airlines should utilize geographics information systems to locate the most traveled- to locations in Europe, Asia, and South the States and put forward flights to these areas. * As of August 3, 2009, Southwests net income was $47,083,000. Their revenue passengers were 19,830,941 and they flew a total of 338,108 trips across the United States. Over the unravel of the course of study 8620 fresh cities opened. Also, Southwest Airlines was labeled the worlds safest airlines. * These gravid statistics of Southwest Airlines pass on impact business over course of 2011. Southwest Airlines should call up offering connecting flights from New York, Miami, and Los Angeles to continents such as Europe, South America, and Asia. * slice using GIS, Southwest Airlines should also off er (for the first while ever) its assistants abroad. It should expand its airlines from the United States to these 3 new countries and service surrounding cities that are close by. * As you can advert in the picture below, Southwest Airlines has through so vigorous with its quick turn around time because it flies to cities with its Boeing 737 on high density routes in the US. The flights are so gaudy because Southwest Airlines does not offer a first class, a business lounge, reserved seats, or sound recording/ video services, according to Wikipedia. I feel Southwest Airlines would do super well with providing quick, cheap flights in from continents and cities in Europe, Asia, and South America. Strategy: Southwest Airlines should promote its new services to the new continents by providing a whole different look to their planes both in the interior and exterior. * The new planes should be equipped with own(prenominal) tvs, but also a dvd player and a hook u p to connect ipods to the screen incase the ! traveller has a flick on their apple technology to...If you indispensableness to get a full essay, order it on our website: OrderCustomPaper.com
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