The Channel to Watch

The city of San Antonio, Texas runs eight local video recording-broadcasting stations (Mondo Times, 2006). Without the use of cable television or satellite, television broadcasts carried on airwaves require the use of an feeler to capture the signals. Unfortunately, many external factors can interfere with response or can distort the signal. The ability of residents to access the television stations will depend on their individual fixing as well as the ability of the antenna that is use to capture the broadcast. The use of cable or satellite non only provides better quality of the received broadcast, but as well as provides additional stations that antennas are not able to pick-up because of outdistance and interference. The consumer desire to receive a broader and up-to-date scope of entertainment and/or averation necessitates the need for businesses to offer a fair that can provide that service. In an ongoing effort to inform consumers of services provided by individual businesses and to gain a hawkish edge, numerous advertising strengths are used. The purpose of this paper is to par and contrast the online and print advertising used by a particular business.

Selected Business

Time Warner Cable provides cable, digital telephone, and Internet services to near 330, 000 (Time Warner Cable, 2006a) of the 405,000 households (AreaConnect, 2006a) in the city of San Antonio, Texas.



Time Warner Cable markets to current and capability consumers through advertisements such as newspapers, magazines, brochures, Internet, radio, and television. When considering the best advertising medium to deploy, businesses must take into consideration the intended audience, media availabilities, and technology comprehension. To offer mediums that will only reach a portion of the state will handicap the business by not reaching potential buyers. According to the 2000 census (AreaConnect, 2006b), 1,144,646 people live in San Antonio of which approximately 58% are Hispanic.

Online and Print...

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