Manipulation Through Pleasure Written by Carmine Capaldo.

Humans can be forged by many things. Music existence one of those things, how the industry focuses on several tactics and a wide range of human desires to make,

appease and control individuals.

Darwin once tell ... it appears probable that the progenitors of man, either the

males or females or both sexes, to begin with acquiring the power of expressing their mutual love in formulate language, endeavoured to charm each other with euphonyal notes and

rhythm. (Darwin, 1871, pp. 880). Does this mean in-fact that music is a natural tool of persuasion? We must root look at the different tactics used to manipulate an individual in a close relationship to substantiate how these tactics are applied to the music industry and/or media in general.



There are twelve main employment tactics used: Charm (To be alluring or pleasing), Reason (To talk or argue logically and persuasively), irresistible impulse (the act of compelling by force of authority), Silent intervention (Maintenance of aloof silence toward another as an expression of ones offense or disapproval), Debasement (To lower in character, gauge, or range; degrade), Regression (Relapse to a less perfect or developed

state), function Invocation (a calling upon for authority or justification), Reciprocity (the quality or state of being reciprocal), Monetary Reward (Of or relating to money), Pleasure Induction (To give pleasure or sport to; gratify), Social Comparison (The act of comparing or the unconscious process of being compared.)and Hardball

(threats, lies and violence) (Ann Arbor, Manipulation in close relationship, Internet). Now if we get to a closer look at media we can absorb several connections between these twelve tactics and the tactics the media uses to attract its clientele. Such tactics can be viewed in tabloids, how the ab initio charm you into buying them with a mix of reasoning and hardball tactics, by creating stories that seem...

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