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Friday 26 July 2013

Consumer Behaviour

Consumer Needs First of all, consumer is referring to individuals who debauch products and operate for themselves or on behalf of their household. They get things that enable them to survive the incarnate demands of life. Everyone has their own necessitate much(prenominal) as protection, nutriment, stability, achievement in revision to satisfy their necessarily. It in addition describe as consumer requirements .In this case, consumer unavoidablenesss is a consumers trust for a product houses unique(predicate) avail on a utilitarian or emotional say aim during a specific time or situation. Consumer exponent withal purchasing ground on their collects, experience, customer purchase sort or an separate(prenominal) personal factors. Types of Needs There argon devil types of require which be innate needs and acquired needs. internal needs be physiologic (or biogenic) needs that argon considered indigenous needs or motive. It involve all factors required to assert physical life such(prenominal) as regimen for thought, water, safety, shelter , and clothing. For example, humankind need to consume food and water to get nil they need to sustain their routine activities. Acquired needs are generally mental and considered secondary needs. It learned in response to our subtlety or environment.
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These include such things as the need for complaisant interaction, tactile relationships, love, recognition, status needs, prestige, power, and achievement. For example, food is a basic destiny mend the type of food we consume such as burger, deep-fried chicken are secondary need. When a customer nail down to eat in in eating place Triple 3, the refreshing western menu will cajole the customer because he or she will feel the espousal of the environment and the prestige of enjoin western food sooner of ordering unify delivery rice like how other customer do . Maslows Hierarchy of Needs Maslows power structure of needs develop by Abraham Maslow is the most popular of the humane theories on motivation. This is the base that consumers are motivated by a series of unlike needs with...If you want to get a full essay, order it on our website: Ordercustompaper.com

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