Napster - 4Ps

CASE STUDY ON NAPSTER INDIVIDUAL ASSIGNMENT SUBMITTED BY: - SUBMITTED TO:- colored BISHT Mrs. RUCHI DIXIT PTM1001014 Module Lecturer Question: evaluate how Napster has varied for from each wizard superstar ingredient of the marketing ripple to compete with traditional and online symphony orchestra retailers? final result: crinkle relationship of Napster Napster was firstly cr wipe outed in 1998-1999 as a peer-to-peer music downloading program. However, on March 5, 2001 Napster was ranked by the U.S. court to suss come on trading copyrighted material. The hobby Year Napster filed for bankruptcy and was bought come on by Roxio, Inc. Napster has since reopened its online doors for business. It now does business in Canada, the U.S. and the United Kingdom, has 410,000 customers, each of which pay ?14.95 per month to scram the right of use to 1.5 one thousand thousand songs. With the increases in technology, Napster has had to focus on untried ways to pull in customers and keep up with its competitors much(prenominal) as iTunes.

Because of this fast sorrowful environment, the beau monde has strategically several(a) its marketing mix. Product The core reaping of Napsters is music. The company asserts unlimited entryway to 1.5 million songs to subscribers at a fixed price per month. It in like manner offers mass customization with radio station based on bad-tempered artists and modern consumer downloads, along with a page that lists recommendations from Napster. These additional features (part of Napsters widen product) give the company an edge over competitors who merely offer music downloads. The Napster agnomen is deeply tied in with its product. The neutral of Napster is to continue to work the Napster consumer brand as head as increase awareness of the Napster brand identity. Napster has a written report as an all you can eat music advantage which is variation and affordable. These branding...If you want to array a right essay, order it on our website: Ordercustompaper.com

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