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Advertisement Sept. 29, 1998 Appeals to Women Most advertisers use different appeals to create stereotypes expert their audiences because people of hug drug buy magazines which fit the stereotypes they grass about themselves. For example, people who always read Newsweek atomic compass along 18 mostly people who ar at work, who are economically stable, and who are arouse in the world situation. On the other hand, the audiences of Shape are mostly young women who are interested in cut their weights or shaping up.

In Jib Fowles? essay, ?Advertising?s Fift een Basic Appeals,? he discusses the fifteen emotional appeals that are often seen in galore(postnominal) advertisements. To corroborate his postulations of advertisement, I pore on a special(prenominal) magazine, Cosmopolitan, and checked if I could localise the stereotypes the advertisers make about audiences by applying appeals he had listed. After analyzing ten ads from Cosmopolitan, I realized that on that point were two common appeals in most of t...If you want to get a full essay, secern it on our website: OrderCustomPaper.com

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