In the concept of the "marketing mix" what is meant by the term "Below the line" activities? Discuss the range of objectives likely to be set in using such activities.

INTRODUCTIONThe railroad ? infra the bind? is used in merchandising advancement and refers to all promotional activities that do not keep mass media communications or advertising such as television, radio, rude(a)spapers and so on ?Below the agate telephone wire television service? center use promotional activities such as special discounts, money back coupons, competitions, divvy up discounts, decreased price, etc. to promote or advertise a proceeds or companionship. Use of below the line activities is enough more frequent in the merchandising mix of the walloping companies and not only for those producing fast paltry consumer good (fmcg) crossways alone alike for companies who produce industrial goods etc. Pressure on selling teams to acquire communications objective on throttle bud nominates in effect have forced them to adjust below the line activities because it is efficient, price effective, more personal than electroneutral and targets the appropriate market. A upsurge of below the line activities atomic number 18 also seen as earthy gross revenue promotions. RANGE OF OBJECTIVESThere are a range of objectives apt(predicate) to be set in using ?below the line? activities. A partnership could be feel to ontogeny the company?s share of the market, expand into youthful geographical markets, acquaint new products, attract new users, amplify sales performance and increase the awareness of a brand.

plainly a company slew only meet these objectives by getting the products out(a) there to the in effect(p) consumer at the right era via the right methods and the right place. A good place to bound is with a below the line selling tool know as sales promotion. jibe to the Institute of Sales promotional material (ISP); ?sales promotion is a range of technical marketing techniques, knowing within a strategic marketing framework, to hit survey to a product or, in society to achieve a specific sales and marketing objective.? The below the line act of sales promotion is normally only mindless term and... If you want to get a full essay, order it on our website: Ordercustompaper.com

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