Abstract intersection point has allowed using antiquated media in unfermented slip behavior and touch on substance absubstance abuser interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications out-of-pocket to convergence and interactivity . The website examined is Kungufubear cat .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertizing in traditional mediaDetails of Kungfu giant panda WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing to go awayher antithetic media to a mavin platform thus providing more(prenominal) than functionality and serve to the consumers (Convergence , 2004Interactivity is the degree to which users fecal matter make choices within an surround (Web3D Part5 : Glossary , 2006 . Interactivity has forever and a day existed to a degree in mavin form or an separate(prenominal) save with the net income and change magnitude in media users save more choice and flexibility and they commode excessively modify capability to suit their own requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using sometime(a) media in new ways and affected user interactivityTraditionally photographic films polish in been advertised through and through billboards , pamphlets posters , advertisements on radio , idiot box and in newss and also nobble thrustings at cinemas prior to the strike of another photographic film . These advert methods have been constitutely , as other than the production cost they also involve racy transmit cost . These methods also provided little or no interactivity for the consumers . Popularity of the earnings , and remarkably lesser production and broadcasting costs have resulted in cyberspace advertising becoming infallible for sparing survival in the competitive world of motion picture scattering . TNS Media Intelligence (Foote , 2007 ) forecasts addition in US advertisements , with internet advertising continuing with take over digit growthKungfupanda .
com is an example of a website which has converged , brought together , images , text , auditory sensation and video from the traditional mediums of image advertisement to a whizz platform , the Internet , providing consumers with deepen levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is presented with an introductory screen which states the disembarrass examine of the movie in US and also has a affair to the worldwide movie release dates . If the user is enkindle in backwash the webpage in another style , on that point is a choice of 8 different languages . The user empennage barely select the soil s flag and a new KungfuPanda window opens in that language . With traditional medium the movie dispersal company would be required to produce advertising existent separately for distributively of the 8 languages which would be expensive . With the Internet it is relatively well-heeled to translate a webpage in different languagesIf the user is whole interested in viewing the trailer for the movie they tolerate snatch on the combine , however , for a user who is interested in conclusion more about the movie he /she can click on the `Enter the locate link . In this way KungfuPanda website has provided interactivity and give its customers flexibility...
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