Case Analysis: Elan and the Competition.

Long Case Analysis: Elan and the rivalry

I. Major economic characteristics of the Industry

A. The mart size is relatively small with exclusively 17 study ski and recreational wakeboard boat manufactures nation wide, including Australia.

B. ambition among the boat manufacturers is spread out from the west coast to the east coast.

C. Distribution is very small. Boat owners represent such a minute number of the total population of the country.

D. Product characteristics: go boats/competition, wakeboard boats, and recreational boats.

E. Organization: Private, Publicly traded.

F. Industry: Competition Ski and Wakeboard boats.

II. The industrys competitive 5 forces

A. Competition in the Industry is top with about 17 boat manufacturers. The merely thing that separates them apart is the ability to offer lower prices, sound brand recognition, and separate their outputs.

B. Suppliers to the industry provide a moderate support to the boat manufacturers. Because there are 3 study suppliers of engines they do not pose such a abundant threat to the manufacturers. This gives the boat manufacturers the choice to pick the appropriate engine.

C. Buyers of the product from the manufacturers play a strong part in the supremacy of the companies. They are essential because they are the main channels for the consumer to look into and ultimately buy.

D.



Substitutes pose a weak threat to the industry. The only other alternatives are the solo, which allows one person to go skiing, and the product line rope that whips people around a track.

E. Threat of ingress of new competitors is weak. It takes a lot of capital and networking to successfully pass water a profitable company in this industry.

III. The factors that are create major long -term industry change:

A. Ability to differentiate ones product from another.

B. Changing the attitudes of the consumers to gain trust in...

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